The second stop on the Ohio Soy Sustainable Summer (OSSS) was the Pickaway County Fair. It was a beautiful day – full of sunshine and a slight breeze to cool the fairgoers, and OBIC Student Assistant, Brad Collins and I. This time, we set up near the fair’s entrance, alongside other booths such as the Ohio Farm Bureau and the Pickaway County Health Department. Being near the fair’s entrance allowed us an opportunity to speak with people entering and exiting the fair throughout the day.
Some highlights of the day include speaking to agricultural producers and families. Upon learning about bioproducts, many of the people we spoke to were intrigued by the future of the bioproducts market. I noticed a reoccurring theme in our conversations with consumers, namely, the growing interest in using biobased household products. No one wants to be exposed to toxic chemicals in their home, and I have noticed that more of our audience are interested in biobased household products as the alternative to the industry standard. After hearing about the USDA BioPreferred logo, and companies such as Seventh Generation or Living Green, consumers are excited to hear about what they can do to support the bioeconomy.
Brad and I were able to speak to a large variety of consumers about the importance of bioproducts, how they benefit both consumers and producers, and the future of the bioeconomy. Education and outreach events, such as the OSSS campaign, have been integral to OBIC’s mission from the beginning. We want to help consumers feel good about the products they use, the companies they support, and the environment they leave behind.
This article was written by Shivani Patel, OBIC Student Assistant and Senior at The Ohio State University.